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Importance of marketing is mainly attributed to the following category: A. Importance to the Firms: 1. Business planning and decision-making- Marketing is helpful not only to plan the production but also in business planning and taking various decisions regarding business. In today’s economy, production is planned according to the sales forecasts and not according to […]
Business enterprises conduct their marketing activity around these five concepts: 1) The Production Concept 2) The Product Concept 3) The Selling Concept 4) The Marketing Concept 5) The Societal Marketing Concept. 1) The Production Concept: The production concept emerges out of the production orientation of the firm.It is based on the idea that the more […]
PESTS OF TEA Tea mosquito bug, Helopeltis theivora Miridae – Hemiptera Adults and nymphs suck the sap from buds, young leaves and tender stems by puncturing the plant tissues with needle like stylets and inject toxic saliva. These punctures appear as reddish brown spots. Due to intensive feeding, leaves curl up, become badly deformed and […]
Ca CAD : Computers Aided Design. Cadit quaesitio: The matter admits of no further arguments. CAI: Computers Aided instruction. Calculated risk: A risk which has been undertaken after careful consideration has been given to the likely outcome. Call account : A bank account which usually pays a higher rate of interest from which investors can […]
1. Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods […]
Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these to specific marketing projects. In large organizations, the planning process may be very clearly, even rigidly defined. It typically involves assembling information about markets, competitors, products, objectives, strategies and tactics […]
By- law : The set of laws adopted and enforced by a local authority. Generally used to denote those rules which are passed for the government of a corporation or other entity. Byte: This is a unit of data storage that is roughly synonymous with one character of data storage. The big board: An informal […]
Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition : According to Philip kotler ” marketing environment refers to external factors that affecting the companies ability to develop and maintain successful transaction and relationships with the customer”. […]
Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition: According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer. […]
Meaning : Marketing mix refers the total market programs of a firm it involves division with regards to product, price, places, and promotion. Definition : According to Philip kotler ” The term marketing mix as the set of contralable variables that the firm can useful influence the puyers response. Elements of marketing mix : Product […]