Importance of marketing is mainly attributed to the following category: A. Importance to the Firms: 1. Business planning and decision-making- Marketing is helpful not only to plan the production but also in business planning and taking various decisions regarding business. In today’s economy, production is planned according to the sales forecasts and not according to […]
Tag: Concepts of business
Five Major Concepts Involved In the Marketing Of Business Enterprises
Business enterprises conduct their marketing activity around these five concepts: 1) The Production Concept 2) The Product Concept 3) The Selling Concept 4) The Marketing Concept 5) The Societal Marketing Concept. 1) The Production Concept: The production concept emerges out of the production orientation of the firm.It is based on the idea that the more […]
GLOSSARY BUSINESS ADMINISTRATION – Words starts with Ca
Ca CAD : Computers Aided Design. Cadit quaesitio: The matter admits of no further arguments. CAI: Computers Aided instruction. Calculated risk: A risk which has been undertaken after careful consideration has been given to the likely outcome. Call account : A bank account which usually pays a higher rate of interest from which investors can […]
Objectives of Marketing Management:
1. Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods […]
Marketing management systems:
Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these to specific marketing projects. In large organizations, the planning process may be very clearly, even rigidly defined. It typically involves assembling information about markets, competitors, products, objectives, strategies and tactics […]
GLOSSARY BUSINESS ADMINISTRATION – Words starts with By
By- law : The set of laws adopted and enforced by a local authority. Generally used to denote those rules which are passed for the government of a corporation or other entity. Byte: This is a unit of data storage that is roughly synonymous with one character of data storage. The big board: An informal […]
What is Mean By Business and Concepts of Business- BBA Study material
Meaning : (1). The word business means work efforts and art of people which are connected with production of wealth. (2). Business we means those human activities which involves production or purchase of goods with the object of selling them art a profit. Definition : According to C.R. Dicksee ” Business refers to a form […]
GLOSSARY BUSINESS ADMINISTRATION – Words and its meanings used in Business
Words start with a letter A A1 : Top quality rating applicable to various business situations,e.g., credit worthiness and More general reference to qualify and fitness for purpose. Abandoned property : Property which has been abandoned by the owners. Abandonment : The voluntary relinquishment of a right by express worlds or by action. This term […]