Importance of marketing is mainly attributed to the following category: A. Importance to the Firms: 1. Business planning and decision-making- Marketing is helpful not only to plan the production but also in business planning and taking various decisions regarding business. In today’s economy, production is planned according to the sales forecasts and not according to […]
Tag: Functions of management
Pests On Cotton – Pest Affects the cotton – Study material
PESTS ON COTTONCotton Aphid, Aphis gossypii (Aphididae : Hemiptera) World wide, potential pest – Highly polyphagous, wider host range Nymphs and adults desap on young crop in colonies. Tender leaves curl up, reduced in size, gradually fade and dry up. Plant growth severely shunted. Leaves show oily appearance Sooty mould develops on honey dew on […]
Indian Market & Its Environment:
It is difficult to analyze the environmental factors affecting Indian market. Ours is a vast country with various religions, caste, sub-caste, languages, culture, etc. Each of these factors operates at different levels & art different places. 1. Vast Market: The Indian market is the second largest in the world considering its population. If consumption is […]
Objectives of Marketing Management:
1. Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods […]
Marketing management systems:
Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these to specific marketing projects. In large organizations, the planning process may be very clearly, even rigidly defined. It typically involves assembling information about markets, competitors, products, objectives, strategies and tactics […]
Marketing Management functions – Free Online Studymaterial
Major Functions of Marketing Management We need to understand the major functions of marketing management in order to understand and groom our organization. The following are some of the major functions of marketing management The marketing process performs certain activities as the products and services move from the producer to consumer. All these activities or […]