Importance of marketing is mainly attributed to the following category: A. Importance to the Firms: 1. Business planning and decision-making- Marketing is helpful not only to plan the production but also in business planning and taking various decisions regarding business. In today’s economy, production is planned according to the sales forecasts and not according to […]
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Indian Market & Its Environment:
It is difficult to analyze the environmental factors affecting Indian market. Ours is a vast country with various religions, caste, sub-caste, languages, culture, etc. Each of these factors operates at different levels & art different places. 1. Vast Market: The Indian market is the second largest in the world considering its population. If consumption is […]
Objectives of Marketing Management:
1. Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods […]