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Methods of Measuring National Income All goods and services produced in the country must be counted and converted against money value during a year. Thus, whatever is produced is either used for consumption or for saving. Thus, national output can be computed at any of three levels, viz., production, income and expenditure. Accordingly, there are […]
Cy Cyber monday : In recent times the busiest online Shopping day of the year in the USA typically the Monday after Thanksgiving day in the UK typically the first Monday in December. Cyberspace : Term credited to author William Gibson in 1984 which describes the imaginary place where e mails ,website pages, etc., Go […]
Business enterprises conduct their marketing activity around these five concepts: 1) The Production Concept 2) The Product Concept 3) The Selling Concept 4) The Marketing Concept 5) The Societal Marketing Concept. 1) The Production Concept: The production concept emerges out of the production orientation of the firm.It is based on the idea that the more […]
A. Exchange Functions: Buying- Buying is the one part of exchange process, other being the selling. Buying is the first step in the process of marketing. A manufacturer has to buy raw materials for production, a wholesaler has to buy goods to sell to the retailer, and a retailer has to buy goods to be […]
It is difficult to analyze the environmental factors affecting Indian market. Ours is a vast country with various religions, caste, sub-caste, languages, culture, etc. Each of these factors operates at different levels & art different places. 1. Vast Market: The Indian market is the second largest in the world considering its population. If consumption is […]
Words and Its Meanings Chain of command : A system in a business or in the military in which authority is wielded and delegated from top management down through every level of employees.in a chain of command instructions flow downwards and accountability flows upwards. Challenging jobs : Knowledge workers want to have in which require […]
1. Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods […]
Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these to specific marketing projects. In large organizations, the planning process may be very clearly, even rigidly defined. It typically involves assembling information about markets, competitors, products, objectives, strategies and tactics […]
By- law : The set of laws adopted and enforced by a local authority. Generally used to denote those rules which are passed for the government of a corporation or other entity. Byte: This is a unit of data storage that is roughly synonymous with one character of data storage. The big board: An informal […]
Definition: Marketing is the management process responsible for indentifying,anticipating,and satisfying customer requirement profitable. Gole: * Attract new customers by promising superior value. * keep+grow current customers by delivering satifaction. Marketing a sale telling +selling Satisfying customer needs The importance of marketing : Marketing is valuable to a variety of organisation * corporate for- profit * […]
Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition : According to Philip kotler ” marketing environment refers to external factors that affecting the companies ability to develop and maintain successful transaction and relationships with the customer”. […]
Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition: According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer. […]
Organizational behaviour is an applied behavioural science that is built upon contributions from a number of behavioural disciplines. * Psychology * Sociology * Social psychology * Anthropology * Political science I ) Psychology *Psychology is the science that seeks to measure, explain, and sometimes change the behaviour of humans and other animals *To use psychological […]
Topics Start With BA Bachelor of laws : A degree granted to a person who has successfully completed graduation from a law school. This degree is abbreviated as L.L.B, and nowadays some law schools grant a juris doctor degree instead of the former. Back up : The process of making a copy of a file […]
Meaning: Market is a place.where buyer and seller gether to exchange of goods and services Definition: According to Philip kotler “A market consist of all the potential customer sharing a particular need or wants.who might be willing and able engage in exchange to satisfied that need or wants”. Marketing Meaning: Marketing is a total system […]
Meaning : Marketing mix refers the total market programs of a firm it involves division with regards to product, price, places, and promotion. Definition : According to Philip kotler ” The term marketing mix as the set of contralable variables that the firm can useful influence the puyers response. Elements of marketing mix : Product […]
Economic objective : (1). Profit. (2). Growth. (3). Innovation. (4). Service of society. (5). employees satisfaction and development. (6). Fair return to inveship. (7). Good carports citizenship. (8). Quality products and services. Profit : Profit making is the primary objective of business. Business should grow in all directions over a period of time. Growth : […]
Meaning : Business environment is the set of external factors such as the economic factors. Social-cultural factors demographic factors which are uncomfortable natural and affect on company decision of a firm on company the environment of the business is always changing and uncertain. Definition : According to Gerald Bell” an organisation external environment consist of […]