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Business enterprises conduct their marketing activity around these five concepts: 1) The Production Concept 2) The Product Concept 3) The Selling Concept 4) The Marketing Concept 5) The Societal Marketing Concept. 1) The Production Concept: The production concept emerges out of the production orientation of the firm.It is based on the idea that the more […]
It is difficult to analyze the environmental factors affecting Indian market. Ours is a vast country with various religions, caste, sub-caste, languages, culture, etc. Each of these factors operates at different levels & art different places. 1. Vast Market: The Indian market is the second largest in the world considering its population. If consumption is […]
Words and Its Meanings Chain of command : A system in a business or in the military in which authority is wielded and delegated from top management down through every level of employees.in a chain of command instructions flow downwards and accountability flows upwards. Challenging jobs : Knowledge workers want to have in which require […]
1. Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods […]
By- law : The set of laws adopted and enforced by a local authority. Generally used to denote those rules which are passed for the government of a corporation or other entity. Byte: This is a unit of data storage that is roughly synonymous with one character of data storage. The big board: An informal […]
Definition: Marketing is the management process responsible for indentifying,anticipating,and satisfying customer requirement profitable. Gole: * Attract new customers by promising superior value. * keep+grow current customers by delivering satifaction. Marketing a sale telling +selling Satisfying customer needs The importance of marketing : Marketing is valuable to a variety of organisation * corporate for- profit * […]
Words starts with BE Bean counters : An important derogatory term for an accountant, especially one who is perceived or suggested to be overly concerned about expenditure detail. Beanfeast: Also known as a Beano an annual party dinner or outing given by an employer for its employees. Bear market : In the stock market a […]
Topics Start With BA Bachelor of laws : A degree granted to a person who has successfully completed graduation from a law school. This degree is abbreviated as L.L.B, and nowadays some law schools grant a juris doctor degree instead of the former. Back up : The process of making a copy of a file […]
Meaning : (1). The word business means work efforts and art of people which are connected with production of wealth. (2). Business we means those human activities which involves production or purchase of goods with the object of selling them art a profit. Definition : According to C.R. Dicksee ” Business refers to a form […]
Words start with a letter A A1 : Top quality rating applicable to various business situations,e.g., credit worthiness and More general reference to qualify and fitness for purpose. Abandoned property : Property which has been abandoned by the owners. Abandonment : The voluntary relinquishment of a right by express worlds or by action. This term […]