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1. Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods […]
Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these to specific marketing projects. In large organizations, the planning process may be very clearly, even rigidly defined. It typically involves assembling information about markets, competitors, products, objectives, strategies and tactics […]
Definition: Marketing is the management process responsible for indentifying,anticipating,and satisfying customer requirement profitable. Gole: * Attract new customers by promising superior value. * keep+grow current customers by delivering satifaction. Marketing a sale telling +selling Satisfying customer needs The importance of marketing : Marketing is valuable to a variety of organisation * corporate for- profit * […]
Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition: According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer. […]
Organizational behaviour is an applied behavioural science that is built upon contributions from a number of behavioural disciplines. * Psychology * Sociology * Social psychology * Anthropology * Political science I ) Psychology *Psychology is the science that seeks to measure, explain, and sometimes change the behaviour of humans and other animals *To use psychological […]
Words starts with BE Bean counters : An important derogatory term for an accountant, especially one who is perceived or suggested to be overly concerned about expenditure detail. Beanfeast: Also known as a Beano an annual party dinner or outing given by an employer for its employees. Bear market : In the stock market a […]
Meaning: Market is a place.where buyer and seller gether to exchange of goods and services Definition: According to Philip kotler “A market consist of all the potential customer sharing a particular need or wants.who might be willing and able engage in exchange to satisfied that need or wants”. Marketing Meaning: Marketing is a total system […]
Meaning : Marketing mix refers the total market programs of a firm it involves division with regards to product, price, places, and promotion. Definition : According to Philip kotler ” The term marketing mix as the set of contralable variables that the firm can useful influence the puyers response. Elements of marketing mix : Product […]