Marketing

Role of Marketing Manager:

Formulation of marketing plans and policies in consultation with the chief executive or managing director.Development of marketing mix and marketing program for all products of the company. Supervision and control over sales manager, advertising manager, product manager and marketing services manager who are responsible for implementing marketing program.Development of new markets, new products, new channels […]

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What is Marketing Environment – Free Study Material for Marketing department

Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition: According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer. […]

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What is Market and Marketing – Marketing Topics Online Studymaterial Material

Meaning: Market is a place.where buyer and seller gether to exchange of goods and services Definition: According to Philip kotler “A market consist of all the potential customer sharing a particular need or wants.who might be willing and able engage in exchange to satisfied that need or wants”. Marketing Meaning: Marketing is a total system […]