BBA management topics MBA Management Topics

What is Perception and Characteristics of Perceiver

Perception ;-

The process through which people receive, organize, and interpret information about their environment. is the process through which people receive, organize, and interpret information about their environment. Perceiving involves becoming aware of the world around us and processing information about that world. Perception is the method by which we come to understand ourselves, other people, situations, and events. 

Social perception

The social perception is the process by which we interpret information about another person or other people. Our social perceptions help us form opinions and judgments about others. Social perception is of interest to organizational behaviorists because so many managerial activities are based on perceptions of employees. For instance, managers use social perceptions when they recruit, hire, train, and evaluate employees. To arrive at an understanding of the factors that influence social perception, we will consider the characteristics of the perceiver, the person being perceived, and the situation.

Characteristics of perceiver:

A person’s need and motives ,self-concept,past experience,emotional state,and personality aspects strongly influence the perceptual process.

*Needs and Motives:

*Self concept:

*Acttitudes:

*Interests:

*Past experiences:

Needs and Motives:

Unsatisfied needs or motives stimulate individuals and may exert a strong influence on their perception. For examples, two groups of subjects – One group who is deprived of food for about 24 hours and the other group which had food enough were shown the blurred pictures and asked to explain the contents. The first group perceived the blurred image as food far morefrequently than the other group. People needs and motives thus play a big part in the perceptual process.

Self Concept:

It refers how a person perceives himself/herself which in turn influence his or her perception of the world around them. If a person perceives himself as incompetent, then he perceives the world as threatening. On the other hand, if he feels himself as confident and capable, he will perceive everything around as friendly.

Attitudes:

The preferences and likingness affects ones perception. A lecturer, who likes bigger class, feels comfortable in a lecture session which has more than hundred students. Another lecturer, who likes small class with a lot of questions, may not be so comfortable in such big classes.


Interests:


Individual’s focus of attention is also influenced by the interests of people. A plastic surgeon will more likely to notice an imperfect nose than a plumber. Because of our individual interests differ considerably, what one person notices in a situation, can differ from what other person perceives.


Past experiences:


Individuals past experiences also influence in molding ones perception. For example if one has had problem responding to examination questions in the past, he or she will tend to perceive even simple, straightforward examination question as tricky. Likewise, if a person was betrayed by a couple of friends, he or she would never

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