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Meaning : Marketing mix refers the total market programs of a firm it involves division with regards to product, price, places, and promotion. Definition : According to Philip kotler ” The term marketing mix as the set of contralable variables that the firm can useful influence the puyers response. Elements of marketing mix : Product […]
JOB INTERVIEW PRACTICE Situation: Lintel, a computer chip manufacturing company, currently has a job opening in its Finance department. John Miller is the first applicant to be interviewed this morning by Lintel’sFinance Manager Mike Gates.Mike: Good Morning, John. I am Mike.John: Good Morning.Mike: How are you doing?John: I am doing fine. Thank you.Mike: How was […]
Situation: Charlotte and Michael have just finished taking the SAT test and are talking about it.They also discuss the next steps of the process of applying for college.Michael: That test was so long! Four hours! I really do not understand why we have to take this test anyway. Are our grade point averages (GPAs) not […]
GIVING A SPEECHSituation: Jennifer is going to give a speech on Global Warming, and she is quite nervous about the whole process. Mary is trying to calm Jennifer down by giving her some tips on how to deliver a good speech.Jennifer: I will have to give a presentation on global warming on Friday, and I […]
Situation: Two college students, Mary and Alexis, are studying for an upcoming sociology test.Mary: Hey Alexis, I am glad you decided to come over to my house to study for our upcoming exam. The sociology test seems to be very difficult. I have studied all the materials, but I am still not confident about my […]
Situation: Lisa is talking to Jackie about the author, John Grisham, and his books.Lisa: Hey Jackie, how are you doing today?Jackie: I am good! I just got out of my psychology lecture. It was so boring! I am glad I am done for the day. How are you doing? Did you just get out of […]
Situation: Patrick and Sara are planning to go trick-or-treating on Halloween night. Because they are too young to go by themselves, their mom asks their two older siblings, either Christineor Ian, to take them around the neighborhood.Patrick: Wow! Today is October 30th! Halloween is tomorrow already! Have you decided what you will be dressing up […]
Situation: Tom and Mary are on their way to their grandparent’s home to celebrateThanksgiving with the rest of their family.Mary: Mom, are we almost there yet? I am so hungry I could eat this whole dish of cornbread!Mom: Not quite, Mary. We have about another hour of driving before we reach Grandma’s house. I know […]
Situation: Matthew is preparing for a party to celebrate New Year’s Eve. While discussing the party with Phuong, a friend visiting from Vietnam, Matthew realizes that his party will be Phuong’s first time celebrating the American New Year. Matthew: This party is going to be the best ever! I am so glad you came to […]
Situation: Annie met Liz after she had purchased a graduation gift for her sister Veronica. Both of them are talking about the graduation ceremony and Veronica’s plan of action after finishing four years of studies. Liz: That is a very lovely bouquet of flowers. Who is it for? Annie: These flowers are for my sister […]
Middleman Meaning : Middle man specialise in performing activities that are directly involved in the purchase and size of goods in the process of their flow from producers to the unlimited buyers. Their position between the producers and the unlimited buyers. A middle man normally facilities insurrection between putties for the mutual benefit and be […]
Meaning : (1). The word business means work efforts and art of people which are connected with production of wealth. (2). Business we means those human activities which involves production or purchase of goods with the object of selling them art a profit. Definition : According to C.R. Dicksee ” Business refers to a form […]
Economic objective : (1). Profit. (2). Growth. (3). Innovation. (4). Service of society. (5). employees satisfaction and development. (6). Fair return to inveship. (7). Good carports citizenship. (8). Quality products and services. Profit : Profit making is the primary objective of business. Business should grow in all directions over a period of time. Growth : […]
Meaning : Business environment is the set of external factors such as the economic factors. Social-cultural factors demographic factors which are uncomfortable natural and affect on company decision of a firm on company the environment of the business is always changing and uncertain. Definition : According to Gerald Bell” an organisation external environment consist of […]