BBA management topics MBA Management Topics

What is Marketing and Marketing Goal, Marketing Philosophy


Marketing is the management process responsible for indentifying,anticipating,and satisfying customer requirement profitable.


* Attract new customers by promising superior value.

* keep+grow current customers by delivering satifaction.

Marketing a sale telling +selling

Satisfying customer needs

The importance of marketing :

Marketing is valuable to a variety of organisation

* corporate for- profit

* Non-profit

* The military

* Religious & Ethnic

* Small firms

* Individual marketer

Marketing as an organizational philosophy :

* Can be stated formally as a mission statement

* Can be established informally through of top management

* Indicates the types of astivities the organisation values

Three marketing philosophtes:

* production philosophtes

* selling philosophtes

* markiting philosophtes

Marketing concept:

The purpose of an organisation is to stasify the costomer needs

Marketing as a societal process:

Defined as “a process that facilitates the flow of goods and sorvices from producers to consumers in a society”.

* Producer of goods and services

* Consumers of goods and services

Issues of consider:

A society marketing system is closely retated to its political and economic systems.

Markering is a process consisting of:

* Marketing strategies

* Marketing Activities

* Marketing Exchange

* Marketing positions

* Marketing Institution

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