1.Define equity share?2.Define wealth maximization?3.what is meant by corporate mix?4.write a short note on issues of debentures at discount?5.what is the EAT? 6.Define property dividend?7 Weather government polices affect the capital? 8 – What is trading on equity? 9 – What is the need for capital budgeting? 10-Write a short note on IRR? 1- Define […]
Marketing
Role of Marketing Manager:
Formulation of marketing plans and policies in consultation with the chief executive or managing director.Development of marketing mix and marketing program for all products of the company. Supervision and control over sales manager, advertising manager, product manager and marketing services manager who are responsible for implementing marketing program.Development of new markets, new products, new channels […]
Interfaces with other Functions in The OrganiZation
Importance of marketing is mainly attributed to the following category: A. Importance to the Firms: 1. Business planning and decision-making- Marketing is helpful not only to plan the production but also in business planning and taking various decisions regarding business. In today’s economy, production is planned according to the sales forecasts and not according to […]
Five Major Concepts Involved In the Marketing Of Business Enterprises
Business enterprises conduct their marketing activity around these five concepts: 1) The Production Concept 2) The Product Concept 3) The Selling Concept 4) The Marketing Concept 5) The Societal Marketing Concept. 1) The Production Concept: The production concept emerges out of the production orientation of the firm.It is based on the idea that the more […]