Marketing

Interfaces with other Functions in The OrganiZation

Importance of marketing is mainly attributed to the following category: A. Importance to the Firms: 1. Business planning and decision-making- Marketing is helpful not only to plan the production but also in business planning and taking various decisions regarding business. In today’s economy, production is planned according to the sales forecasts and not according to […]

BBA management topics MBA Management Topics

Marketing management systems:

Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these to specific marketing projects. In large organizations, the planning process may be very clearly, even rigidly defined. It typically involves assembling information about markets, competitors, products, objectives, strategies and tactics […]

BBA management topics Glossary MBA Management Topics

GLOSSARY BUSINESS ADMINISTRATION – Words and Its Meanings Starts with BO

Words starts with Letter BO Body language: Way in which People communicate meaning to others with their bodies in international interactions. Boilerplate: A section of standard text, especially a contract clause, inserted into legal documents,or instead increasingly referring to a standard section of code inserted into computer programs or other digital application. Bonafide : The […]

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GLOSSARY BUSINESS ADMINISTRATION – Words and its meanings used in Business

Words start with a letter A A1 : Top quality rating applicable to various business situations,e.g., credit worthiness and More general reference to qualify and fitness for purpose. Abandoned property : Property which has been abandoned by the owners. Abandonment : The voluntary relinquishment of a right by express worlds or by action. This term […]