BBA management topics MBA Management Topics

Marketing management systems:

Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these to specific marketing projects. In large organizations, the planning process may be very clearly, even rigidly defined. It typically involves assembling information about markets, competitors, products, objectives, strategies and tactics […]

BBA management topics MBA Management Topics

What is Marketing and Marketing Goal, Marketing Philosophy

Definition: Marketing is the management process responsible for indentifying,anticipating,and satisfying customer requirement profitable. Gole: * Attract new customers by promising superior value. * keep+grow current customers by delivering satifaction. Marketing a sale telling +selling Satisfying customer needs The importance of marketing : Marketing is valuable to a variety of organisation * corporate for- profit * […]

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What is Mean By Business and Concepts of Business- BBA Study material

Meaning : (1). The word business means work efforts and art of people which are connected with production of wealth. (2). Business we means those human activities which involves production or purchase of goods with the object of selling them art a profit. Definition : According to C.R. Dicksee ” Business refers to a form […]


What are all the Objectives Of Business – BBA Study Material

Economic objective : (1). Profit. (2). Growth. (3). Innovation. (4). Service of society. (5). employees satisfaction and development. (6). Fair return to inveship. (7). Good carports citizenship. (8). Quality products and services. Profit : Profit making is the primary objective of business. Business should grow in all directions over a period of time. Growth : […]

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GLOSSARY BUSINESS ADMINISTRATION – Words and its meanings used in Business

Words start with a letter A A1 : Top quality rating applicable to various business situations,e.g., credit worthiness and More general reference to qualify and fitness for purpose. Abandoned property : Property which has been abandoned by the owners. Abandonment : The voluntary relinquishment of a right by express worlds or by action. This term […]

BBA management topics MBA Management Topics Uncategorized

Business Environment – BBA Subject -College study guide

Meaning : Business environment is the set of external factors such as the economic factors. Social-cultural factors demographic factors which are uncomfortable natural and affect on company decision of a firm on company the environment of the business is always changing and uncertain. Definition : According to Gerald Bell” an organisation external environment consist of […]