Methods of Measuring National Income All goods and services produced in the country must be counted and converted against money value during a year. Thus, whatever is produced is either used for consumption or for saving. Thus, national output can be computed at any of three levels, viz., production, income and expenditure. Accordingly, there are […]
Tag: Marketing meaning
Five Major Concepts Involved In the Marketing Of Business Enterprises
Business enterprises conduct their marketing activity around these five concepts: 1) The Production Concept 2) The Product Concept 3) The Selling Concept 4) The Marketing Concept 5) The Societal Marketing Concept. 1) The Production Concept: The production concept emerges out of the production orientation of the firm.It is based on the idea that the more […]
Indian Market & Its Environment:
It is difficult to analyze the environmental factors affecting Indian market. Ours is a vast country with various religions, caste, sub-caste, languages, culture, etc. Each of these factors operates at different levels & art different places. 1. Vast Market: The Indian market is the second largest in the world considering its population. If consumption is […]
Objectives of Marketing Management:
1. Creation of Demand: The marketing management’s first objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers. Goods and services are produced to satisfy the needs of the customers. Demand is also created by informing the customers the utility of various goods […]
Marketing management systems:
Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these to specific marketing projects. In large organizations, the planning process may be very clearly, even rigidly defined. It typically involves assembling information about markets, competitors, products, objectives, strategies and tactics […]
GLOSSARY BUSINESS ADMINISTRATION – Words starts with By
By- law : The set of laws adopted and enforced by a local authority. Generally used to denote those rules which are passed for the government of a corporation or other entity. Byte: This is a unit of data storage that is roughly synonymous with one character of data storage. The big board: An informal […]
What is Marketing and Marketing Goal, Marketing Philosophy
Definition: Marketing is the management process responsible for indentifying,anticipating,and satisfying customer requirement profitable. Gole: * Attract new customers by promising superior value. * keep+grow current customers by delivering satifaction. Marketing a sale telling +selling Satisfying customer needs The importance of marketing : Marketing is valuable to a variety of organisation * corporate for- profit * […]
Physical Supply In Marketing – Free Online Studymaterial
Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition : According to Philip kotler ” marketing environment refers to external factors that affecting the companies ability to develop and maintain successful transaction and relationships with the customer”. […]
What is Marketing Environment – Free Study Material for Marketing department
Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition: According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer. […]
GLOSSARY of BUSINESS ADMINISTRATION
Words starts with BE Bean counters : An important derogatory term for an accountant, especially one who is perceived or suggested to be overly concerned about expenditure detail. Beanfeast: Also known as a Beano an annual party dinner or outing given by an employer for its employees. Bear market : In the stock market a […]
What is Market and Marketing – Marketing Topics Online Studymaterial Material
Meaning: Market is a place.where buyer and seller gether to exchange of goods and services Definition: According to Philip kotler “A market consist of all the potential customer sharing a particular need or wants.who might be willing and able engage in exchange to satisfied that need or wants”. Marketing Meaning: Marketing is a total system […]
The Meaning Of Marketing Mix
Meaning : Marketing mix refers the total market programs of a firm it involves division with regards to product, price, places, and promotion. Definition : According to Philip kotler ” The term marketing mix as the set of contralable variables that the firm can useful influence the puyers response. Elements of marketing mix : Product […]
GLOSSARY BUSINESS ADMINISTRATION – Words and its meanings used in Business
Words start with a letter A A1 : Top quality rating applicable to various business situations,e.g., credit worthiness and More general reference to qualify and fitness for purpose. Abandoned property : Property which has been abandoned by the owners. Abandonment : The voluntary relinquishment of a right by express worlds or by action. This term […]