Economics

Methods of measuring national income – Labour Income, Capital income – StudyMaterial

Methods of Measuring National Income All goods and services produced in the country must be counted and converted against money value during a year. Thus, whatever is produced is either used for consumption or for saving. Thus, national output can be computed at any of three levels, viz., production, income and expenditure. Accordingly, there are […]

BBA management topics MBA Management Topics

Marketing management systems:

Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these to specific marketing projects. In large organizations, the planning process may be very clearly, even rigidly defined. It typically involves assembling information about markets, competitors, products, objectives, strategies and tactics […]

BBA management topics MBA Management Topics

What is Marketing and Marketing Goal, Marketing Philosophy

Definition: Marketing is the management process responsible for indentifying,anticipating,and satisfying customer requirement profitable. Gole: * Attract new customers by promising superior value. * keep+grow current customers by delivering satifaction. Marketing a sale telling +selling Satisfying customer needs The importance of marketing : Marketing is valuable to a variety of organisation * corporate for- profit * […]

BBA management topics MBA Management Topics

Physical Supply In Marketing – Free Online Studymaterial

Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition : According to Philip kotler ” marketing environment refers to external factors that affecting the companies ability to develop and maintain successful transaction and relationships with the customer”. […]

BBA management topics MBA Management Topics UG degree

What is Marketing Environment – Free Study Material for Marketing department

Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition: According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer. […]

BBA management topics MBA Management Topics

What is Market and Marketing – Marketing Topics Online Studymaterial Material

Meaning: Market is a place.where buyer and seller gether to exchange of goods and services Definition: According to Philip kotler “A market consist of all the potential customer sharing a particular need or wants.who might be willing and able engage in exchange to satisfied that need or wants”. Marketing Meaning: Marketing is a total system […]

Glossary Uncategorized

GLOSSARY BUSINESS ADMINISTRATION – Words and its meanings used in Business

Words start with a letter A A1 : Top quality rating applicable to various business situations,e.g., credit worthiness and More general reference to qualify and fitness for purpose. Abandoned property : Property which has been abandoned by the owners. Abandonment : The voluntary relinquishment of a right by express worlds or by action. This term […]