Tag: Marketing study material

Marketing

Five Major Concepts Involved In the Marketing Of Business Enterprises

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Business enterprises conduct their marketing activity around these five concepts: 1) The Production Concept 2) The Product Concept 3) The Selling Concept 4) The Marketing...
BBA management topics MBA Management Topics

Indian Market & Its Environment:

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It is difficult to analyze the environmental factors affecting Indian market. Ours is a vast country with various religions, caste, sub-caste, languages, culture, etc. Each...
BBA management topics MBA Management Topics

Marketing management systems:

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Marketing planning. This encompasses the process of setting marketing strategies, defining goals and tactics related to those strategies, specifying revenue and expense budgets, and linking these...
Glossary

GLOSSARY BUSINESS ADMINISTRATION – Words starts with By

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By- law : The set of laws adopted and enforced by a local authority. Generally used to denote those rules which are passed for the...
BBA management topics MBA Management Topics

What is Marketing and Marketing Goal, Marketing Philosophy

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Definition: Marketing is the management process responsible for indentifying,anticipating,and satisfying customer requirement profitable. Gole: * Attract new customers by promising superior value. * keep+grow current...
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What is Marketing Environment – Free Study Material for Marketing department

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Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing...
BBA management topics MBA Management Topics

What is Market and Marketing – Marketing Topics Online Studymaterial Material

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Meaning: Market is a place.where buyer and seller gether to exchange of goods and services Definition: According to Philip kotler “A market consist of all...
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GLOSSARY BUSINESS ADMINISTRATION – Words and its meanings used in Business

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Words start with a letter A A1 : Top quality rating applicable to various business situations,e.g., credit worthiness and More general reference to qualify and...