BBA management topics MBA Management Topics

What is Marketing and Marketing Goal, Marketing Philosophy

Definition: Marketing is the management process responsible for indentifying,anticipating,and satisfying customer requirement profitable. Gole: * Attract new customers by promising superior value. * keep+grow current customers by delivering satifaction. Marketing a sale telling +selling Satisfying customer needs The importance of marketing : Marketing is valuable to a variety of organisation * corporate for- profit * […]

BBA management topics MBA Management Topics

Organisational Behaviour model – Free Study guide

Organisational Behaviour Model Autocratic Custodial Supportive Collegial Autocratic: The basis of this model is power with a managerial orientation of authority. The employees in turn are oriented towards obedience and dependence on the boss. The employee need that is met is subsistence. The performance result is minimal – most prevalent during he industrial revolution – […]

BBA management topics MBA Management Topics UG degree

Organisational Behaviour – Free Study guide

Definition:Organizational behaviour, is “… a study and application of knowledge about human behaviour – as individuals and in groups – in orgns – strives to identify ways in which people can act more effectively.”“The understanding, prediction and management of human behaviour in organizations.”Is an applied science- best practices in one orgn can be communicated to […]

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Contributing disciplines to the Organisational Behaviour field – Free Online Studymaterial

Organizational behaviour is an applied behavioural science that is built upon contributions from a number of behavioural disciplines. * Psychology * Sociology * Social psychology * Anthropology * Political science I ) Psychology *Psychology is the science that seeks to measure, explain, and sometimes change the behaviour of humans and other animals *To use psychological […]