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What is Marketing Environment – Free Study Material for Marketing department

Meaning : Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment. Definition: According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer. […]

BBA management topics UG degree

Middle Man concepts in business – BBA Study materials

Middleman Meaning : Middle man specialise in performing activities that are directly involved in the purchase and size of goods in the process of their flow from producers to the unlimited buyers. Their position between the producers and the unlimited buyers. A middle man normally facilities insurrection between putties for the mutual benefit and be […]