Marketing

Role of Marketing Manager:

Formulation of marketing plans and policies in consultation with the chief executive or managing director.Development of marketing mix and marketing program for all products of the company. Supervision and control over sales manager, advertising manager, product manager and marketing services manager who are responsible for implementing marketing program.Development of new markets, new products, new channels […]

BBA management topics Glossary MBA Management Topics

GLOSSARY BUSINESS ADMINISTRATION – Words starts with BU

Words starts with Letter Bu Bubble economy : An unstable boom when the economy experience an unusually rapid growth with rising share prices and increased employment. Budget : Allocation of funds or the estimation of costs a department, project,etc., over a specific period. The management of spending and saving money. Budget : A quantitative expression […]