BBA management topics MBA Management Topics UG degree

What is Marketing Environment – Free Study Material for Marketing department

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Meaning :

Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment.

Definition:

According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer.

Marketing environment :

(1) Internal (or) micro environment

(2) External (or) macro environment

Environment

Micro environment :

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Parliament: Lok Sabha, Rajya Sabha

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Powers of the Lok Sabha 1. The of Lok Sabha is the most powerful political institution which reflects the political, social and economic conditions of the country, holds highest responsibility and virtually represents the entire population. 2. The Lok Sabha is constituted with members elected directly by the people. These members represent the varied interests […]
BBA management topics MBA Management Topics UG degree

Concept and Types of Women Empowerment- what is meant by women empowerment- introduction of women empowerment- importance of women empowerment in India

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[Abstract] Global empowerment of women is a new concept. Since the second half of the twentieth century, the issue of women’s empowerment has gained importance among scholars of universities, and in national and international platforms. But the concept was not deeply ingrained into the governments’ policies and programs until the declaration of the ‘Women’s Decade’ […]
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HYPERTENSION

Posted on Author lucky

Hypertension is persistent high blood pressure in which sustained systolic blood pressure above 140mmHg and diastolic blood pressure above 90mmHg may damage the arteries and the Heart. BP varies naturally with activity rising during exercise or stress and falling during rest. Normal BP is 120/80 mmHg. Hypertension is a heterogenous disorder result either from specific […]

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