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What is Marketing Environment – Free Study Material for Marketing department

Meaning :

Marketing activities are influenced by several factors inside and outside of the business firm.These factors influence marketing decision making are collectively called marketing environment.

Definition:

According to Philip kotler ” Marketing environment refers to external factors that affecting the companies ability of develop and maintain successful transaction and relationships with the target customer.

Marketing environment :

(1) Internal (or) micro environment

(2) External (or) macro environment

Environment

Micro environment :

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