Marketing environment means the internal and external environment which affects a business operation. The internal problems which may arise in the catering operation may be in the Food and Beverage departments, employees and control of cash and pricing. External environment can be, Political, Economic, Demographic/ Social and Technical factors.
Tag: What is marketing environment
GLOSSARY BUSINESS ADMINISTRATION – Words starts with Cy
Cy Cyber monday : In recent times the busiest online Shopping day of the year in the USA typically the Monday after Thanksgiving day in the UK typically the first Monday in December. Cyberspace : Term credited to author William Gibson in 1984 which describes the imaginary place where e mails ,website pages, etc., Go […]
Indian Market & Its Environment:
It is difficult to analyze the environmental factors affecting Indian market. Ours is a vast country with various religions, caste, sub-caste, languages, culture, etc. Each of these factors operates at different levels & art different places. 1. Vast Market: The Indian market is the second largest in the world considering its population. If consumption is […]